About Under Armour, Inc.
Under Armour makes performance clothes for doing battle on the sports field and in the gym. The company is the official footwear supplier of the National Football League (NFL) and Major League Baseball (MLB) and partners with the National Basketball Association (NBA); it outfits everyday athletes as well. Under Armour claims its products, made from moisture-wicking and heat-dispersing fabrics, keep athletes dry and comfortable during workouts. The company also makes technology that helps customers track their fitness. It sells online, by catalog, and through retail and outlet stores worldwide. Its locker room of athlete endorsers include top performers in football, basketball, soccer, and baseball. Under Armour operates worldwide but generates most of its revenue in the US.
Apparel designed for winter (COLDGEAR), summer (HEATGEAR), and year-round (ALLSEASONGEAR) wear accounts for more than 65% of sales. Footwear brings in about 20% of sales with accessories such as hats, bags, and gloves contributing just under 10%.
Under Armour also has a small but growing Connected Fitness business, which includes fitness-related apps such as MapMyFitness, MyFitnessPal, Endonondo, and UA Record. The free-to-use apps generate revenue from advertising and account for the remaining revenue (along with licensing fees).
Almost all of Under Armour's products are made by third-party manufacturers in some 15 countries. About 60% of the company's products are made in China, Jordan, Vietnam, and Malaysia.
Under Armour operates globally. Beyond North America, where it generates about 70% of sales, the company's products are sold primarily in Germany and the UK. It also sells in Japan, Hong Kong, and South Korea through a third-party licensee.
In addition to its main headquarters in Baltimore, Maryland, Under Armour has headquarters locations in the Netherlands (for Europe), Panama (for Latin America), and Hong Kong and China (for the Asia-Pacific region and Greater China).
The company's distribution facilities are in Sparrows Point and Glen Burnie, Maryland; Mount Juliet, Tennessee; and Rialto, California. It also operates some 320 brand and factory house stores located primarily in the US, Canada, China, Chile, and Mexico.
Sales and Marketing
Under Armour generates more than 60% of its sales through its wholesale business, although its direct-to-consumer business is growing rapidly.
Sports marketing -- on the high school, collegiate, and professional levels -- is key for the company in building its brand and expanding its customer base. Under Armour uses outfitting agreements; professional, club, and collegiate sponsorships; and individual athlete and influencer agreements to attract attention. It also sponsors and hosts consumer sporting events such as youth camps and clinics.
The company's advertising expense was $543.8 million, $565.1 million, and $477.5 million in 2018, 2017, and 2016, respectively.
Under Armour's revenue has jumped nearly 70% in the past five years as more consumers clad themselves in Under Armour branded athletic wear. Net income had been following a similar upward trajectory until 2017 when it plummeted amid restructuring charges.
In 2018 the company reported revenue of $5.2 billion, up 4% from the prior year. Growth in apparel, driven primarily by training clothing, led the charge. Increases in footwear and connected fitness also added to the results. Accessories sales, however, fell about 5% year-over-year. Geographically, huge gains in the EMEA and Asia-Pacific regions were more than enough to offset a small decline in North American revenue.
Net loss that year improved just slightly, from $48.2 million to $46.3 million, but Under Armour still had a second consecutive year of significant restructuring and impairment charges related to a company plan to optimize operations.
Cash at the end of 2018 was $566.1 million, an increase of $247.9 million from the prior year. Cash from operations contributed $628.2 million to the coffers, while investing activities used $202.9 million, mainly for capital expenditures. Financing activities used another $189.9 million for payments on long-term debt.
After unbridled growth for most of the past decade, Under Armour's sales slowed in 2017 and 2018 because of its struggling North American business, which accounts for some 70% of total revenue. The company has responded with a broad restructuring that has reduced headcount, consolidated facilities, closed stores, and refocused resources. As part of a five-year growth plan, it is focused on creating innovative products -- including digital integration -- and investing in high-growth-opportunity areas such as international operations.
In 2017 and 2018 the company introduced several product advancements, including Reactor temperature-regulating fabric and Threadborne sports performance fabric as well as the HOVR connected footwear platform. It is also building an ecosystem of products around its connected footwear and fitness apps such as MapMyFitness/MapMyRun. In early 2019 it announced integrations with Samsung's Galaxy smartwatch and JBL wireless headphones
Under Armour also plans to build on its growing international sales, which account for about quarter of its revenue (compared to about half of that in 2015). In 2018 the company revamped its regional structure, appointing new managing directors for Latin America and the Asia-Pacific and EMEA regions. It also announced plans to expand its Hong Kong headquarters. In early 2019 it opened a new regional headquarters in Amsterdam. Building a global brand would help Under Armour compete with larger rivals Nike and Adidas, who generate much more revenue outside the US and have logos known around the world.
Under Armour was founded in Washington, DC, in 1996 and moved to Baltimore, Maryland, two years later. It promoted apparel specifically for athletes, fabric designed to keep them cool when it is hot and keep them warm when it is cold.
The company considers its inclusion in the 1999 film Any Given Sunday as its big break, claiming that "athletes everywhere took notice."
It continued focusing on the sports world, inking supplier or licensing deals with the NHL, MLB, and USA Baseball in the early 2000s. Under Armour went public in 2005.
The following year the company moved into footwear with a line of football cleats; it eventually became the official footwear supplier to the NFL.
What is a Under Armour discount coupon?
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We usually highlight coupons that are valid for the entire store, in percentage and then fixed value.
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The Under Armour discount coupon (also known as a voucher, gift certificate, discount voucher, promotional coupon, discount code, or promo code) are codes used by online stores to convince undecided customers to complete their purchase. If you enjoyed the discount offered by our coupons, we recommend that you checkout immediately as they have very limited validity.
How to use this discount coupon Under Armour?
The Under Armour coupon can appear in two ways, a code to enter in the shopping cart during checkout, or a specific link that applies an automatic promotion or redirects to a special offers page. Here's a walkthrough to understand how to use the discount coupon Under Armour:
- click on "get coupon";
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- Some coupons are available in link format, so be smart, because when you enter the store you should realize the discount applied to the products;
- navigate to Under Armour and choose the product you want. put it in the shopping cart, paste the coupon (ctrl v) into the field called "discount coupon" or "gift card";
- see if the discount was applied correctly. the best coupons expire soon, so we recommend finalizing your purchase.
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What is a Under Armour coupon code?
A coupon code from Under Armour is a alphanumeric code that you use to get the discount on your order. These Coupon Codes are also called coupon code, promotional code, discount code, promo code or voucher. Webshops from around the world use these types of codes to give discount to their customers on certain products or orders.
How can I use a Under Armour coupon code?
An action code or promotional code from Under Armour Can be used in two ways. The first way is by simply clicking on "SHOW CODE", copy the code and paste it into the shopping cart of the webshop. The other way is by clicking on 'VIEW OFFER', you will then be redirected directly to the webshop and the discount will be applied automatically.
How do you find a couponcode at 1001couponcodes.ca? First of all, look for the desired store in the search bar at the top of this page. Are you looking for a particular product or brand? Then you can type it in the search bar. You can also find your desired webshop in our "SHOPS A-Z" or "CATEGORY" overviews. If you've come to our webshop page, choose a coupon code or offer you'd like to use.
- Copy the couponcode from Under Armour by clicking at "SHOW CODE" or "VIEW OFFER"
- Does a coupon code appear? Then you can copy the code by clicking at the button "COPY"
- Does the modal not show a coupon code? Then you can click directly in the big blue button "VISIT Under Armour
- On the Under Armour website select one or more products and place it into the shopping basket. When you are finished, then have a close look at the basket. Just before the actual checkout, there is somewhere the option to enter an action code, promo code, voucher or coupon code. You paste (CTRL V) here the previously copied code and the discount is applied immediately.
- Please check if the discount has been applied correctly, as it may occur once you're just late and the coupon code has expired. It may also be that the coupon code is only valid for a particular product. In that case, you can just get a new coupon code from our website. It is therefore important that you read the terms of the coupon code.
- Successfully? Then share our Coupon Codes, promotional codes, promotional codes and offers with your friends and family, so they can also make use of additional discounts.
What are the current promo codes or offers available for Under Armour in August 2022?
Currently, 6 promo codes and 2 deals available for Under Armour:
Discount coupon Under Armour with 10% off OFF on your first purchase
Discount Coupon Under Armour Get 10% Off Sitewide
Under Armour discount coupon - Under Armour voucher guarantees 15% savings on the
Discount coupon Under Armour guarantee 10% off
How much can I save at Under Armour?
In the last 30 days, 11 members have saved on average 40% OFF at Under Armour.
How do I use Under Armour coupons?
To use a Under Armour coupon, copy the related promo code to your clipboard and apply it while checking out. Some Under Armour coupons only apply to specific products, so make sure all the items in your cart qualify before submitting your order. If there's a brick-and-mortar store in your area, you may be able to use a printable coupon there as well.
How many Under Armour online coupons are available?
There are currently 100+ Under Armour online coupons reported by Under Armour. These deal offers are available online, including 6 coupon codes. Today alone, users have collectively cashed in on 2 offers.
How to save money at Under Armour?
You can save money at Under Armour by using one of the current Under Armour coupons from 1001couponcodes.ca. Right now, the most you can save is 40% off.
How long do Under Armour coupons last?
The Under Armour promo codes that are currently available end when Under Armour sets the coupon expiration date. However, some Under Armour deals don't have a definite end date, so it's possible the promo code will be active until Under Armour runs out of inventory for the promotional item.
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