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TripAdvisor.com is a travel website that assists customers in gathering travel information, posting reviews and opinions of travel-related content and engaging in interactive travel forums. TripAdvisor was an early adopter of user-generated content. The website services are free to users, who provide most of the content, and the website is supported by an advertising business model.

TripAdvisor lists over 8 million locations - restaurants, hotels, and tourist attractions.

• 24% of US travelers always rate their hotel stays.
• 47% of global internet users aged 16-24 posted an online review last month.
• TripAdvisor leads with 37.7 unique monthly visitors in the US alone.

Long gone are the times of just mom-and-pop dreaming of vacations. Online travel market 2019 stats show that Gen Z is taking the lead and that a third of Americans plan to spend more on leisure and travel in the next 12 months. US TripAdvisor stats are only a starting point, with the site covering all corners of the world.

TripAdvisor ranks number 1 in the Travel and Tourism category in the US.

• Nearly 80% of searches come from desktops.
• 96.13% of traffic comes from customers searching directly for 'tripadvisor'.
• Visitors check between six and seven pages per visit in the US and as many as 10 in Italy.

With global travel on the rise and the tourist industry worth $1.7 trillion in 2018, we can only guess TripAdvisor's expected growth will remain steady. We've all been there: on the lookout for an offbeat destination while TripAdvisor's digital map of the world is expanding to connect cultures, peoples, and devices.

Still not convinced? See how all that translates into dollars.

TripAdvisor generates revenue of $1.62 billion worldwide.

• The TripAdvisor market share in the US in terms of user visits beats all others by 13.4%.
• Experiences & Dining revenue is up 29% year-on-year to $80 million for Q1 in 2019.
• TripAdvisor operates in 49 countries and 28 different languages.

Investing in new features definitely pays and it shows in the TripAdvisor 2019 revenue spreadsheet: the platform is the 125th most visited site in the world.

In 2015, the company rebranded itself for the Chinese market and took up the name Mao Tu Ying. Bringing together the Chinese characters for 'owl' and 'journey', it strengthened its positions in one of the most promising travel markets worldwide.

TripAdvisor ended 2018 as one of the best-performing stocks in the S&P 500.

• TripAdvisor's stock rose 60% in 2018.
• TripAdvisor's cash flow improved 37% in Q2 of 2019.
• The portfolio of bookable activities grew to 83,000 from 56,000 in 2018.

While global hotel chains can get a bit impersonal, local adventure is the real thing.

As the saying goes: 'Tourists visit. Travelers explore.' The TripAdvisor rankings undoubtedly benefit from the company's focus on experiences.

TripAdvisor has acquired 29 platforms so far.

• TripAdvisor acquired Viator for $200 million in 2014.
• Bokun, TripAdvisor's latest acquisition, received $420, 000 in grants.
• New York's Citymaps, backed by $12 million in venture funding, became part of TripAdvisor for an undisclosed amount.

But wait, that's not all. Who are TripAdvisor's competitors? Not too many seem to be left out there. TripAdvisor keeps the largest travel platforms on their toes as it steadily expands to cover more of travelers' needs.

But in the end, it's not all about money.

Now let's turn to some TripAdvisor user statistics.

TripAdvisor Usage Statistics & Demographics in 2020

TripAdvisor is much more than a travel-research and review tool. TripAdvisor is love, TripAdvisor is life. And food. And hotels.

TripAdvisor has 490 million unique monthly visitors.

• 92% of travelers pick places with detailed descriptions.
• The travel giant generates 22 million tourist trips a year.
• TripAdvisor accounts for 10% of global travel spend.

There's a lot of room to go north of these millions. TripAdvisor is doing it by boat by adding over 70 'Ship-tineraries' this year. You can find one suited for every pocket, from luxury cruises to white-water rafting.

Travel deals statistics show that as long as we can dream up new destinations and experiences, we don't mind coming back to the same platform for a virtual tour first.

TripAdvisor receives about 7,000 new contributions every hour.

• Brad Jill from Hong Kong has posted the most reviews - 3,200 and counting.
• 250 TripAdvisor employees watch out for fraudulent reviews.
• It takes 72 hours max for a review to be moderated.

Be careful though, fictional places also make it to the TripAdvisor restaurant reviews. The Shed at Dulwich is one of the most popular spoof spots on the platform. So obviously people like reading. If you want to make a mark, the least reviewed nation is Tuvalu.

87% of travelers write reviews to share good experiences.

• Two-thirds of consumers get ideas for places to stay from TripAdvisor.
• Beach vacations attract 57% of customers.
• Klook, the rising experiences expert, is TripAdvisor's most ambitious competitor.

That takes us to the next question: Why is TripAdvisor important for your business?

TripAdvisor's Impact on Hospitality Business

TripAdvisor has changed the global travel industry and that might be an understatement.

Nearly 90% of hoteliers say TripAdvisor is crucial to their business.

• Cambodia's Viroth's Hotel in Siem Reap, named the best hotel for 2018, costs just $135 a night.
• Lisbon's Pasteis de Belem is the most reviewed restaurant with 10 000 ratings.
• 86% of TripAdvisor users would recommend TripAdvisor to fellow travelers for trip planning.

As you can see travelers are not always looking for luxury but memorable experiences. If you're a satisfied traveler, return the favor and take the time to write an objective review. Remember, though: bad grammar is a big turn-off for 31% of users.

If you're a hotelier, make sure you address criticism and learn from it. According to TripAdvisor data, 70% of businesses say that reviews have helped them improve their service. Even more impressive, 87% of travelers agree that a thoughtful response to a bad review improved their impression of the property.

Refundable rates are three times more likely to convert than non-flexible ones.

• 60% of global destination searches happen on mobile.
• Desktop still has a six times higher conversion rate, with 4.5% in 2017.
• A one-second delay in page response can result in a 7% drop in conversions.

In general, for 100 visitors browsing a travel site, about 40% will click to check rates, over 7% will click through credit card details and 2.2% will complete a booking.

If you want to boost those, TripAdvisor gives you pointers: include a clear cancelation policy, a trust-inspiring description and an adequate photo for each listing. These are best browsed on a phone, but booked on a desktop, TripAdvisor news also confirms. The TripAdvisor mobile app is also constantly improving as the company diversifies its tourist offerings.