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What is the SEMRUSH

SEMRUSH is a software, whose function is to manage the digital presence and Content Marketing of companies. The tool works by optimizing the visibility of organizations in different online channels and helping them to create content for their audiences.

With the data offered by the platform, customers can find possibilities for growth, and the tracking solutions allow users to constantly test and measure results accurately.

More than 7 million users have already tried the SEMRUSH in different countries, helping them to act more effectively and generate more expressive results for their companies and their customers.

For such a large number of users, the volume of data could not be left behind. As a result, the company manages more than 20 billion keywords, 142 geographic databases and 808 million domains (data as of March 2021).

All this data is managed in different work possibilities, such as:

• Keyword Magic Tool: World's largest keyword database;
• Traffic analysis: tool to discover various website data, such as audience, traffic sources, geographic information and visitor behavior;
• Domain analysis: functionality that generates complete data and various reports to help the user generate competitive intelligence and complete SEO (Search Engine Optimization) and PPC (pay-per-click) activities;
• Backlinks: allows you to create a detailed overview of the status of your website's backlinks;
• Display media: features to help the user find advertisers and publishers and find out how other companies use display media ads.
• Market analysis: tools to make decisions based on data and competitor strategies (organic search, SEO, content, social media, among others).

Plans offered by SEMRUSH

The SEMRUSH solutions are offered to the public through different plans: Pro, Guru and Business.

The Pro plan is ideal for self-employed professionals, startups and internal marketing analysts from a company with a tighter budget. The plan offers SEO, PPC and SMM (Social Media Marketing) features with more than 40 tools, which allow you to know traffic sources, classify and obtain results from social media campaigns and competitors, among other possibilities.

The Guru plan is suitable for small and medium businesses, as well as growing marketing agencies. In addition to offering the functions already mentioned in the Pro plan, it also gives access to a Content Marketing platform (the tools are really interesting), historical data, extended limits and integration with Google Data Studio.

The Business plan is aimed at agencies, e-commerce projects and companies that already have a greater web presence. In addition to all the features offered in the Guru plan, Business also gives you access to the API (application programming interface), extended sharing limits and options, share of voice metrics, and custom reporting.

If the user does not feel covered by what is offered in the standard plans, there is also the possibility of creating a flexible and personalized plan by contacting SEMRUSH.

Finally, it is important to point out that the software is organized by groups of tools: SEO, Local SEO, Advertising, Social Media, Content Marketing and Competitive Search, which we will see later. These groups help to manage the Digital Marketing strategy in a more logical and organized way.

Now that we've introduced the SEMRUSH, let's delve into its functionality and how it can help improve your entire Digital Marketing strategy.