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Mobile is a central focus. 'Our customers expect an awesome mobile experience from us, so mobile is where our attention lies,' Vanja says. One recent test showing a mobile-optimized homepage saw the bounce rate drop by 77% and conversion rate improve by 5%. Vanja continues: 'This means an increased focus on mobile usability and an increased focus on page speed in order to deliver a really fast experience.' Indeed, Transavia's new homepage is much faster with a load time of just two seconds on a 3G connection, a 67% improvement compared to the company's old homepage. Streamlining business operations. Since starting to work with Optimize 360, time spent on the analysis part of experimentation has fallen by 50%. This helps Transavia achieve the goal of building analysis capabilities internally instead of having to do so externally. In a complex IT architecture, using several systems with the same metrics causes redundancy and confusion. And Google Marketing Platform helps Transavia centralize its key metrics in a single space.

Find affordable tickets, book your trip quickly and easily manage all your data in our handy app. We fly you to more than 100 top destinations in Europe and North Africa. Where do you want to go?

In the app, you can:
• Search and book tickets
• Add extra luggage
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• View your travel details
• Check-In with your Mobile Boarding Pass
• Receive messages (notifications)

All in one app.
With our app, you have everything you need for a pleasant journey. In addition to booking your flight, you can also choose a seat, add luggage and even arrange insurance. The app remembers your bookings and details, so it's easy to Check-In. Is it time to check in? The app sends you a notification when it's time.

Did you know that for many of our flights, you can do mobile check in from 30 hours before departure?

We live in the era of on demand. Transavia Airlines, the French airline, understood this when creating the 'Holidays On Demand' campaign. The media chosen to offer their ticket offers could not be better: Canal Play, a kind of Netflix from France.

The secret of the action is in the form of segmentation that Les Galouis, the agency responsible for creating the campaign, found to impact users of the platform. Ticket offers took place according to the content watched. If the spectator watches the classic Godfather, for example, the tip was a trip to the Italian province of Palermo, where the mafia plot is set. When clicking on the television, the user receives the option to purchase on his smartphone.

Transavia is a Dutch-Danish based low-cost airline that operates as an independent part of the Air France-KLM group. Its main base is at Amsterdam Airport Schiphol, with Rotterdam The Hague Airport (RTM), Eindhoven Airport (EIN) and Copenhagen Airport (CPH) as their secondary bases. Transavia.com operates international flight deals to leisure destinations in Europe, Africa and Asia. Get your airfare deals on Transavia on BudgetAir.com

Fly non-stop from all main airports in the US to the most popular destinations worldwide. We take our customers to their favorite destinations in Asia, America, Africa, Oceania and Europe. At BudgetAir.com you Find our best ticket prices for all Transavia Airlines departure and destination airports worldwide. We also offer more than 83,000 hotels in more than 12,500 destinations worldwide. You can also find rental cars at many locations worldwide for budget prices.

Part of the Air France-KLM group, Transavia operates from six home bases in The Netherlands and France, including its main bases at Amsterdam Airport Schiphol and Paris Orly. The ambition is for Transavia to become Europe's leading airline in hospitality and service. The key objective hereby is to add new routes, appeal to business passengers as well as leisure, and create a dominant online brand.

CREATING A DOMINANT ONLINE BRAND

The re-branding was an integrated process combining company strategy, e-commerce and brand design. Transavia started to work on a new e-commerce platform to increase ancillary sales, improve the conversion of flights and reduce operational costs. Having identified the need to redefine Transavia's positioning and visual identity in accordance with the new e-commerce strategy and concept, Studio Dumbar (part of Dept) was invited to join the team.

It began by developing Transavia's new positioning. The two most important results were changing the name from transavia.com to Transavia, and defining 'It's a pleasure' as the leading principle for the company. The design is playful, accessible and flexible. A special feature is the application of icons to the underbelly of Transavia's planes, with a different combination of icons for each plane in the fleet. Another symbolic livery feature appears next to the entrance, where the word 'Welcome' is written in all the languages of the countries served by Transavia. The identity has been rolled out across the brand including uniforms, catering trolleys, in-flight amenities and more. Because the team was already using Google Analytics 360 for web measurement, they were able to easily take advantage of Google Optimize 360, which integrates with Analytics 360 for fast prototyping and testing. Elevating mobile. Currently, the team is running 10 A/B tests a month on average, and the ambition is to scale this further. Playful, fun and emblazoned with colourful icons (including the green Peter Pan symbol), the plane was launched with an emotional event, bringing together friends and former holiday club travellers; demonstrating the bond between PPF and Transavia.