This time we focus on family-owned Spanish brand Tous, which has come a long way since its humble beginnings as a watch repair company in 1920. 95 years on and the lifestyle and accessories brand is now established across the globe, and the company is embarking on the next steps in its journey.
From watch repair to global brand.
Founded in 1920 by Salvador Tous Blavi and Teresa Ponsa Mas, Tous started life as a small watch repair shop in Barcelona. In 1965 Salvador Tous, son of Salvador Tous Blavi, and his wife Rosa Oriol took control of the family business. In 1970 they began designing and creating jewellery and in 1985 the Tous bear - now the brand's iconic symbol - was born. Tous named the Duchess of Montoro Eugenia Martinez de Irujo as brand ambassador in 1997 before extending its product offer in 2000 to include fashion, accessories and handbags.
The Tous family: Rosa Oriol and husband Salvador Tous with their four daughters (L-R) Laura, Marta, Rosa and Alba.
Salvador and Rosa's four daughters (Rosa, Alba, Laura and Marta) joined the company in the 1990s and now play active and senior roles in the business. Alba is Chairwoman, Rosa assumes the role of Corporate Vice President and Marta is in charge of the Reasearch & Development department.
Jewellery, which accounts for 52% of sales in all channels, forms the core of Tous' business. The brand says its bestsellers are the classic pieces, which feature the Tous bear.
The store at Miami Airport opened in Spring 2015
Of the creation of the Tous bear, Rosa Oriol says: 'On one of my trips, I saw a teddy bear in a shop window that brought back fond memories of my childhood. 'Why not make one in gold?' I thought. The bear marked the start of our expansion and it's always present in our designs. It is very special to me and I am aware that we have got to where we are thanks to the bear. The tenderness it transmits is universal.'
The brand refreshes its jewellery offer regularly, launching more than 30 jewellery collections each year, including items crafted from precious stones, fine metals and new materials such as titanium.
Over the years the company's manufacturing techniques have evolved to combine traditional handcrafting with the latest technologies such as electroforming, a process that makes it possible to create large, lightweight pieces that are then treated by hand to finish.
Since 1920, around 100 million pieces of Tous jewellery have been sold and the introduction of new workshops means that the business now has the capacity to produce three million pieces per year.
In 2002, Tous launched its first fragrance - Tous Eau de Toilette. Then in 2004 came the brand's first masculine scent, followed by a debut children's fragrance in 2012.
The Tous fragrance portfolio now comprises 14 juices that are sold in more than 60 countries.
Other Tous products include handbags, which make up 15% of the business, watches, baby and children's wear and eyewear - the company claims to be the number one glasses brand in Spain.
Travel retail and Tous.
Tous has more than 500 stores globally across five continents (domestic and travel retail) and has forged partnerships with key duty free retailers such as Dufry/World Duty Free Group and Lagardère Travel Retail. Travel retail locations include Barcelona El Prat, Madrid Barajas, Mexico City, Bogota El Dorado, Santiago de Chile and Luis Muñoz MarÃn airports. Tous products are also listed onboard Iberia flights.
The brand's most recent expansion in the channel includes two standalone store openings in the Americas; one at Miami International Airport and the other at Tocumen Airport in Panama.
According to the brand, since retailing began in spring last year, sales at these two new locations have been 'very positive' and have exceeded expectations.
The brand is planning to develop its global duty free business and has earmarked Asia and the Americas as key focus areas.
The company's expanding product offer now includes handbags, eyewear and watches.
The Tous bear, now available in many colours and styles, has been the brand's emblem for more than 30 years
Corporate Social Responsibility.
Behind the corporate image is a company with a big heart. Tous is committed to giving back to the environment, culture and society, fulfilling its role of Corporate Social Responsibility.
In 2007, Tous unveiled its new corporate headquarters after the company restored a 19th century textile factory. Located in Manresa, Barcelona, the headquarters has systems that boost energy savings and efficiency and the building next to the factory runs on geothermal energy.
As a symbol of respect for the tradition and culture of the jewellery sector the brand also participates in restoring iconic jewellery stores. 2009 saw Tous open its flagship store on Barcelona's Passeig de GrÃ cia after restoring its interiors to match the original design of architect Josep LluÃs Sert.
Tous also claims to be one of the first companies in Spain to actively promote measures required for reconciling working and family life. Over a decade ago it opened a day care centre at its headquarters for children of its employees.
Tous in Tocumen: the brand is keen to build on its already strong travel retail presence in the Americas region
Social media savvy.
Tous has also embraced digital technology. Social media is now a core channel in the company's communication and, according to figures from SocialBakers.com, Tous ranks among the top ten Spanish brands in terms of social media engagements.
The future goal for Tous is to turn itself into the most successful and desired jewellery and accessory brand in the world. 'We have a long road ahead of us,' says Co-Founder and Honorary President Salvador Tous. 'But we are ready and thrilled to lead this challenge with the new generations we have at Tous.'
With its 2,000 strong team of employees, family values and drive to innovate, the future could well be as bright as the brand's illustrious past.
For more information on Tous and its products, visit www.tous.com
What is a Tous discount coupon?
At 1001couponcodes.ca we believe that getting a discount is much more fun! So we offer the best discount coupons Tous for free. Together we also provide special offers, links, exclusives and many promotions totally at no cost to you.
On our coupon site you can find Tous special offers and deals Tous, plus thousands of offers from the largest and best online stores in Canada and the world, we filter only the most trusted stores with good customer service. We also check out store specials and make them available to our most special readers. You can make your purchase at Tous and get a discount using the Tous discount coupons that we update daily.
We usually highlight coupons that are valid for the entire store, in percentage and then fixed value.
Our goal at 1001couponcodes.ca is to follow the whole internet and publish on this portal all the savings opportunities when it comes to buying, either in the form of discount coupons or event offers. Through discount coupons, our readers get exclusive discounts on their purchases at Tous and thousands of other establishments. Our site is free, here nobody pays anything to use a discount coupon!
The Tous discount coupon (also known as a voucher, gift certificate, discount voucher, promotional coupon, discount code, or promo code) are codes used by online stores to convince undecided customers to complete their purchase. If you enjoyed the discount offered by our coupons, we recommend that you checkout immediately as they have very limited validity.
How to use this discount coupon Tous?
The Tous coupon can appear in two ways, a code to enter in the shopping cart during checkout, or a specific link that applies an automatic promotion or redirects to a special offers page. Here's a walkthrough to understand how to use the discount coupon Tous:
- click on "get coupon";
- copy (ctrl c) the coupon code and click "go to store";
- Some coupons are available in link format, so be smart, because when you enter the store you should realize the discount applied to the products;
- navigate to Tous and choose the product you want. put it in the shopping cart, paste the coupon (ctrl v) into the field called "discount coupon" or "gift card";
- see if the discount was applied correctly. the best coupons expire soon, so we recommend finalizing your purchase.
- If you enjoyedTell everyone how you got a discount on Tous!
What is a Tous coupon code?
A coupon code from Tous is a alphanumeric code that you use to get the discount on your order. These Coupon Codes are also called coupon code, promotional code, discount code, promo code or voucher. Webshops from around the world use these types of codes to give discount to their customers on certain products or orders.
How can I use a Tous coupon code?
An action code or promotional code from Tous Can be used in two ways. The first way is by simply clicking on "SHOW CODE", copy the code and paste it into the shopping cart of the webshop. The other way is by clicking on 'VIEW OFFER', you will then be redirected directly to the webshop and the discount will be applied automatically.
How do you find a couponcode at 1001couponcodes.ca? First of all, look for the desired store in the search bar at the top of this page. Are you looking for a particular product or brand? Then you can type it in the search bar. You can also find your desired webshop in our "SHOPS A-Z" or "CATEGORY" overviews. If you've come to our webshop page, choose a coupon code or offer you'd like to use.
- Copy the couponcode from Tous by clicking at "SHOW CODE" or "VIEW OFFER"
- Does a coupon code appear? Then you can copy the code by clicking at the button "COPY"
- Does the modal not show a coupon code? Then you can click directly in the big blue button "VISIT Tous
- On the Tous website select one or more products and place it into the shopping basket. When you are finished, then have a close look at the basket. Just before the actual checkout, there is somewhere the option to enter an action code, promo code, voucher or coupon code. You paste (CTRL V) here the previously copied code and the discount is applied immediately.
- Please check if the discount has been applied correctly, as it may occur once you're just late and the coupon code has expired. It may also be that the coupon code is only valid for a particular product. In that case, you can just get a new coupon code from our website. It is therefore important that you read the terms of the coupon code.
- Successfully? Then share our Coupon Codes, promotional codes, promotional codes and offers with your friends and family, so they can also make use of additional discounts.
What are the current promo codes or offers available for Tous in November 2022?
Currently, promo codes and 4 deals available for Tous:
Last chance: enjoy discounts of up to €30 on selected jewelry
Register and receive offers and news by email
Register on myTous and receive a gift in the month of your birthday if you buy over 100€
Jewelry, watches and accessories marked up to 40% off
How much can I save at Tous?
In the last 30 days, 2 members have saved on average 100€ OFF at Tous.
How do I use Tous coupons?
To use a Tous coupon, copy the related promo code to your clipboard and apply it while checking out. Some Tous coupons only apply to specific products, so make sure all the items in your cart qualify before submitting your order. If there's a brick-and-mortar store in your area, you may be able to use a printable coupon there as well.
How many Tous online coupons are available?
There are currently 100+ Tous online coupons reported by Tous. These deal offers are available online, including coupon codes. Today alone, users have collectively cashed in on 4 offers.
How to save money at Tous?
You can save money at Tous by using one of the current Tous coupons from 1001couponcodes.ca. Right now, the most you can save is 100€ off.
How long do Tous coupons last?
The Tous promo codes that are currently available end when Tous sets the coupon expiration date. However, some Tous deals don't have a definite end date, so it's possible the promo code will be active until Tous runs out of inventory for the promotional item.
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