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Founded in 1981 by brothers Georges, Maurice, Armand and Paul Marciano, who grew up in Marseille, in the south of France, a region that cultivated the essence of French fashion.
The inspiration came from a very early age, and in the early 1970s, the brothers worked in a bar in trendy Saint Tropez (Georges was the manager; Paul was the DJ and Maurice was the bartender).
To earn extra money, create making silk ties to sell. With that, Paul started traveling to Paris with his car full of ties, and only returned after selling them all.
Gradually, the four brothers called to venture and create women's blouses, pants and even jeans washed in 1976, a novelty that would be successful and would make the brothers pioneers in this concept of products in the UNITED STATES.
The name GUESS was inspired by Georges, when the brothers passed, on their way to work, a McDonald's chain billboard with the words "Guess what's in the new Big Mac?" ("Guess what's new on the Big Mac?"), With emphasis on "guess", in very large letters.
The numbers inside the triangle of the brand logo represented the room number of the company's first office.
The main asset of the brand, at the time, was due to the pioneering techniques of washing with Italian pumice, which left the jeans with a 'detonated' and 'used' appearance. In addition, the brand combined sophistication and a casual attitude, synthesizing its own authentic lifestyle.
The collection of fashion accessories has made a real leap, and, mainly, bags and watches have won the admiration of the female public. At that time, the brothers had transformed the brand into a symbol of young, sexy and adventurous life.
Campaigns that made history
Paul Marciano is recognized for his talent as a stylist, but more than that, for his enormous gift for creating advertising campaigns. Their work influenced the direction of advertising and revealed new faces that came to become super international models, such as, for example, Claudia Schiffer (who starred in a campaign of the brand at the age of 19 in 1989), Eva Herzigova, Naomi Campbell, Carla Bruni (a former French first lady), Brazilian Adriana Lima, Claudia Schiffer and especially French Laetitia Casta, in addition to actresses like Drew Barrimore and Juliette Lewis. Even German photographer Ellen Von Unwerth, one of Paul Marciano's favorites, was little known when they started working together. One of GUESS 'most striking campaigns was launched in 1984 - the first time that a brand published in an magazine an ad with more than ten pages of photos, in black and white, with color only in the logo, printed in bright red. The Second decade of Guess (in English, something like 'two decades of Guess'), a book launched on the brand's twentieth anniversary, is part of the permanent book collection of the Metropolitan, a famous New York art museum, with a historical compilation of the campaigns by Paul Marciano.
Another controversial campaign took place in 2004, when GUESS hired socialite Paris Hilton to be the 'face' of the brand in the new - and sensual - advertising campaigns. The controversial blonde, heiress to the luxurious Hilton hotel chain, became world famous thanks to indiscreet videos recorded by her ex-boyfriend who, who knows how, ended up on the internet, a year earlier. For this reason, the photographed essay by Ellen Von Unwerth provoked the ire of the American Family Association, an American group in defense of morals and good manners, which demanded the removal of the photos of Paris that were inside GUESS stores. In response to the protest, Paul Marciano was unmoved: 'if you don't like the images in our stores, please stay at home. It's that simple".
In 2012, GUESS completed 30 years. To celebrate the occasion, the brand invited one of its great muses, the model Claudia Schiffer, to star in the campaign photographed by the German Ellen Von Unwerth, in Sorrento, Italy. This time, the essay recalled the iconic clicks that the top made in the six campaigns that starred between 1989 and 1991. In addition, the brand also developed a 15-piece capsule collection inspired by the model.
The visual evolution
A few years ago, GUESS introduced a new logo, just the brand name written in red. The intention was to convey an air of sophistication to the brand. Despite this, the traditional inverted triangular logo with the question mark continues to be used on labels, products and in some specific communication actions.
Who is Guess discount coupon?
At 1001couponcodes.ca we believe that getting a discount is much more fun! So we offer the best discount coupons Guess for free. Together we also provide special offers, links, exclusives and many promotions totally at no cost to you.
On our coupon site you can find Guess special offers and deals Guess, plus thousands of offers from the largest and best online stores in Canada and the world, we filter only the most trusted stores with good customer service. We also check out store specials and make them available to our most special readers. You can make your purchase at Guess and get a discount using the Guess discount coupons that we update daily.
We usually highlight coupons that are valid for the entire store, in percentage and then fixed value.
Our goal at 1001couponcodes.ca is to follow the whole internet and publish on this portal all the savings opportunities when it comes to buying, either in the form of discount coupons or event offers. Through discount coupons, our readers get exclusive discounts on their purchases at Guess and thousands of other establishments. Our site is free, here nobody pays anything to use a discount coupon!
The Guess discount coupon (also known as a voucher, gift certificate, discount voucher, promotional coupon, discount code, or promo code) are codes used by online stores to convince undecided customers to complete their purchase. If you enjoyed the discount offered by our coupons, we recommend that you checkout immediately as they have very limited validity.
How to use this discount coupon Guess?
The Guess coupon can appear in two ways, a code to enter in the shopping cart during checkout, or a specific link that applies an automatic promotion or redirects to a special offers page. Here's a walkthrough to understand how to use the discount coupon Guess:
- click on "get coupon";
- copy (ctrl + c) the coupon code and click "go to store";
- Some coupons are available in link format, so be smart, because when you enter the store you should realize the discount applied to the products;
- navigate to Guess and choose the product you want. put it in the shopping cart, paste the coupon (ctrl + v) into the field called "discount coupon" or "gift card";
- see if the discount was applied correctly. the best coupons expire soon, so we recommend finalizing your purchase.
- If you enjoyedTell everyone how you got a discount on Guess!
What is a Guess coupon code?
A coupon code from Guess is a alphanumeric code that you use to get the discount on your order. These Coupon Codes are also called coupon code, promotional code, discount code, promo code or voucher. Webshops from around the world use these types of codes to give discount to their customers on certain products or orders.
How can I use a Guess coupon code?
An action code or promotional code from Guess Can be used in two ways. The first way is by simply clicking on "SHOW CODE", copy the code and paste it into the shopping cart of the webshop. The other way is by clicking on 'VIEW OFFER', you will then be redirected directly to the webshop and the discount will be applied automatically.
How do you find a couponcode at mycouponcodes.us? First of all, look for the desired store in the search bar at the top of this page. Are you looking for a particular product or brand? Then you can type it in the search bar. You can also find your desired webshop in our "SHOPS A-Z" or "CATEGORY" overviews. If you've come to our webshop page, choose a coupon code or offer you'd like to use.
- Copy the couponcode from Guess by clicking at "SHOW CODE" or "VIEW OFFER"
- Does a coupon code appear? Then you can copy the code by clicking at the button "COPY"
- Does the modal not show a coupon code? Then you can click directly in the big blue button "VISIT Guess
- On the Guess website select one or more products and place it into the shopping basket. When you are finished, then have a close look at the basket. Just before the actual checkout, there is somewhere the option to enter an action code, promo code, voucher or coupon code. You paste (CTRL + V) here the previously copied code and the discount is applied immediately.
- Please check if the discount has been applied correctly, as it may occur once you're just late and the coupon code has expired. It may also be that the coupon code is only valid for a particular product. In that case, you can just get a new coupon code from our website. It is therefore important that you read the terms of the coupon code.
- Successfully? Then share our Coupon Codes, promotional codes, promotional codes and offers with your friends and family, so they can also make use of additional discounts.
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