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Should perfume be rubbed in or let it dry?

Rubbing your wrists together can make the scent disappear quicker, so instead, spray each wrist and let it air dry.

Is walking into your scent a do or a don't? Please explain

A direct spritz onto the skin is all you truly need, but "to apply a light mist of fragrance all over the body, spraying into the air and then walking into the mist is effective. This way, the scent ends up in a very light layer all over the body's upper half, making it less concentrated," shares Gordon.

What about applying to clothes? Do it or skip it? Please explain.

Clothing fibers hold smells longer and can be a great way to get a prominent application. Try spraying scarves and hats in the colder months for prolonged wear.

How long does a fragrance last?

The lasting power of fragrance depends on the type of scent. "Eau de Cologne is meant to last a short time — 15 minutes or so — while an Eau de Parfum can last eight hours or more. The formulation, concentration, and activity level of the wearer can all affect longevity," explains Gordon.

How often should you reapply?

"All-natural perfumes can last as little as an hour and will require more frequent re-application. However, if you are wearing an Eau de Parfum, you shouldn't need to reapply for a good eight hours or until after you bathe," Gordon notes.

Does the application need to change based on the season? Please explain.

It doesn't, but that being said, people gravitate toward specific seasonal notes. “People tend to choose lighter scents focused on citrus and light florals in the summer, while heavier scents are preferred in the cooler months. But this is a matter of personal taste, and there's no right or wrong answer," says Gordon.