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The Business of Wellness: How Saje Natural Wellness Stands Out In the Essential Oil Industry

What if essential oils could be more powerful than prescription medicines for pain relief and anxiety? That question was the basis for the inception of Saje Natural Wellness, a Vancouver company started more than 25 years ago by husband and wife duo Jean-Pierre LeBlanc and Kate Ross LeBlanc. Now, along with their daughter Kiara LeBlanc, vice president of brand and creative, they're leading the essential oil industry with 100% natural blends that help combat everything from indigestion and headaches to anxiety and insomnia. In fact, some of their blends are so well-researched that they're registered Natural Health Products in Canada, and considered over-the-counter, non-prescription medications in the United States.

How Saje Natural Wellness Began

After a serious car accident, Jean-Pierre was left with chronic pain and fibromayalgia, with only prescription pain meds to help. When the chronic pain became too much ('We used to have to choose the restaurant we'd go to based on what type of chairs they had, or Jean-Pierre couldn't sit,' says Kiara) and led to depression for Jean-Pierre, his doctors recommended Prozac. 'He was like, 'wait, what?'' says Kiara. 'He knew there had to be a better way.'

Fortuitously, Kate and Jean-Pierre happened to hear about an upcoming local aromatherapy symposium while listening to the radio. 'After they attended,' says Kiara, 'Jean-Pierre started blending his own essential oils to help treat his pain. They worked so well, he wanted to share them!'

It didn't hurt that he had a background in chemistry and could readily understand how the components of each essential oil worked synergistically with the body to create relief. Add to that Kate's background in retail, working in her mother's fabric store, and Saje Natural Wellness was born.

Saje Natural Wellness' Commitment to Health

What makes Saje Natural Wellness stand out in what is now a sea of essential oil companies, is two-fold. First is the company's commitment to using the highest-quality EOs, with no fillers, no additives, no synthetics and no petroleum. 'Other companies can say they're 'all-natural' but that doesn't mean they don't contain fillers or additives,' says Kiara. 'We use 100% natural ingredients, and our sources come from around the world so they can be harvested at the peak time.'

When other ingredients are added, they can dilute the potency of the EOs, or render them ineffective, says Kiara. 'Not only does adding petroleum to a product mess with your body's immune system, it also blocks the essential oils from actually getting onto your skin and you can't get their benefits.'

A dedicated commitment to customer service is the second piece that differentiates Saje Natural Wellness. Growing up working in her mother's fabric store, Kate learned how to create a retail space that was more than just about selling product. 'That store was the place people met for tea, to chat and build community,' says Kiara. 'Kate brought that to Saje-she wanted to build a powerful place where we could have our lives witnessed.'

That vision is a reality in the Saje Natural Wellness stores today. 'No matter how long it's been since you bought your Saje blend, whether you have a receipt or not, whether your bottle is full or it's nearly empty with the labeling scratched off, if it doesn't work for you, you can bring it into our store and we'll help you find something that does,' says Kiara. 'We don't want anything from our brand to end up in that personal-care graveyard-you know, that drawer full of unused products that just didn't work for you, or didn't smell right.'