History of NIKE, Inc.
Founded as an importer of Japanese shoes, NIKE, Inc. (Nike) has grown to be the world's largest marketer of athletic footwear, holding a g lobal market share of approximately 37 percent. In the United States, Nike products are sold through about 22,000 retail accounts; worldwi de, the company's products are sold in more than 160 countries. Both domestically and overseas Nike operates retail stores, including Nike Towns and factory outlets. Nearly all of the items are manufactured b y independent contractors, primarily located overseas, with Nike invo lved in the design, development, and marketing. In addition to its wi de range of core athletic shoes and apparel marketed under the flagsh ip Nike brand, the company also sells footwear under the Converse, Ch uck Taylor, All Star, and Jack Purcell brands through wholly owned su bsidiary Converse Inc. and sells under the brands Starter, Shaq, and Asphalt in the discount retailer channel through another subsidiary, Exeter Brands Group LLC. The firm also sells Nike and Bauer brand ath letic equipment; Hurley surfing, skateboarding, and snowboarding appa rel and footwear; and Cole Haan brand dress and casual footwear. Nike has relied on consistent innovation in the design of its products an d heavy promotion to fuel its growth in both U.S. and foreign markets . The ubiquitous presence of the Nike brand and its Swoosh trademark led to a backlash against the company by the late 20th century, parti cularly in relation to allegations of low wages and poor working cond itions at the company's Asian contract manufacturers.
BRS Beginnings: 1960s
Nike's precursor originated in 1962, a product of the imagination of Philip H. Knight, a Stanford University business graduate who had bee n a member of the track team as an undergraduate at the University of Oregon. Traveling in Japan after finishing business school, Knight g ot in touch with a Japanese firm that made athletic shoes, the Onitsu ka Tiger Co., and arranged to import some of its products to the Unit ed States on a small scale. Knight was convinced that Japanese runnin g shoes could become significant competitors for the German products that then dominated the American market. In the course of setting up his agreement with Onitsuka Tiger, Knight invented Blue Ribbon Sports to satisfy his Japanese partner's expectations that he represented a n actual company, and this hypothetical firm eventually grew to becom e Nike, Inc.
At the end of 1963, Knight's arrangements in Japan came to fruition w hen he took delivery of 200 pairs of Tiger athletic shoes, which he s tored in his father's basement and peddled at various track meets in the area. Knight's one-man venture became a partnership in the follow ing year, when his former track coach, William Bowerman, chipped in & #36;500 to equal Knight's investment. Bowerman had long been experime nting with modified running shoes for his team, and he worked with ru nners to improve the designs of prototype Blue Ribbon Sports (BRS) sh oes. Innovation in running shoe design eventually would become a corn erstone of the company's continued expansion and success. Bowerman's efforts first paid off in 1968, when a shoe known as the Cortez, whic h he had designed, became a big seller.
BRS sold 1,300 pairs of Japanese running shoes in 1964, its first yea r, to gross $8,000. By 1965 the fledgling company had acquired a full-time employee and sales had reached $20,000. The following y ear, the company rented its first retail space, next to a beauty salo n in Santa Monica, California, so that its few employees could stop s elling shoes out of their cars. In 1967 with fast-growing sales, BRS expanded operations to the East Coast, opening a distribution office in Wellesley, Massachusetts.
Bowerman's innovations in running shoe technology continued throughou t this time. A shoe with the upper portion made of nylon went into de velopment in 1967, and the following year Bowerman and another employ ee came up with the Boston shoe, which incorporated the first cushion ed midsole throughout the entire length of an athletic shoe. Also in 1968 the company was incorporated as BRS, Inc.
Emergence of Nike: 1970s
By the end of the decade, Knight's venture had expanded to include se veral stores and 20 employees and sales were nearing $300,000. Th e company was poised for greater growth, but Knight was frustrated by a lack of capital to pay for expansion. In 1971, using financing fro m the Japanese trading company Nissho Iwai Corporation, BRS was able to manufacture its own line of products overseas, through independent contractors, for import to the United States. At this time, the comp any introduced its Swoosh trademark and the brand name Nike, the Gree k goddess of victory. These new symbols were initially affixed to a s occer shoe, the first Nike product to be sold.
A year later, BRS broke with its old Japanese partner, Onitsuka Tiger , after a disagreement over distribution, and kicked off promotion of its own products at the 1972 U.S. Olympic Trials, the first of many marketing campaigns that would seek to attach Nike's name and fortune s to the careers of well-known athletes. Nike shoes were geared to th e serious athlete, and their high performance carried with it a high price.
In their first year of distribution, the company's new products gross ed $1.96 million and the corporate staff swelled to 45. In additi on, operations were expanded to Canada, the company's first foreign m arket, which would be followed by Australia, in 1974.
Bowerman continued his innovations in running-shoe design with the in troduction of the Moon shoe in 1972, which had a waffle-like sole tha t had first been formed by molding rubber on a household waffle iron. This sole increased the traction of the shoe without adding weight.
In 1974 BRS opened its first U.S. plant, in Exeter, New Hampshire. Th e company's payroll swelled to 250, and worldwide sales neared $5 million by the end of 1974. This growth was fueled in part by aggres sive promotion of the Nike brand name. The company sought to expand i ts visibility by having its shoes worn by prominent athletes, includi ng tennis players Ilie Nastase and Jimmy Connors. At the 1976 Olympic Trials these efforts began to pay off as Nike shoes were worn by ris ing athletic stars.
The company's growth had truly begun to take off by this time, riding the boom in popularity of jogging that took place in the United Stat es in the late 1970s. BRS revenues tripled in two years to $14 mi llion in 1976, and then doubled in just one year to $28 million i n 1977. To keep up with demand, the company opened new factories, add ing a stitching plant in Maine and additional overseas production fac ilities in Taiwan and Korea. International sales were expanded when m arkets in Asia were opened in 1977 and in South America the following year. European distributorships were lined up in 1978.
Nike continued its promotional activities with the opening of Athleti cs West, a training club for Olympic hopefuls in track and field, and by signing tennis player John McEnroe to an endorsement contract. In 1978 the company changed its name to Nike, Inc. The company expanded its line of products that year, adding athletic shoes for children.
By 1979 Nike sold almost half the running shoes bought in the United States, and the company moved into a new world headquarters building in Beaverton, Oregon. In addition to its shoe business, the company b egan to make and market a line of sports clothing, and the Nike Air s hoe cushioning device was introduced.
What is a NIKE discount coupon?
At 1001couponcodes.ca we believe that getting a discount is much more fun! So we offer the best discount coupons NIKE for free. Together we also provide special offers, links, exclusives and many promotions totally at no cost to you.
On our coupon site you can find NIKE special offers and deals NIKE, plus thousands of offers from the largest and best online stores in Canada and the world, we filter only the most trusted stores with good customer service. We also check out store specials and make them available to our most special readers. You can make your purchase at NIKE and get a discount using the NIKE discount coupons that we update daily.
We usually highlight coupons that are valid for the entire store, in percentage and then fixed value.
Our goal at 1001couponcodes.ca is to follow the whole internet and publish on this portal all the savings opportunities when it comes to buying, either in the form of discount coupons or event offers. Through discount coupons, our readers get exclusive discounts on their purchases at NIKE and thousands of other establishments. Our site is free, here nobody pays anything to use a discount coupon!
The NIKE discount coupon (also known as a voucher, gift certificate, discount voucher, promotional coupon, discount code, or promo code) are codes used by online stores to convince undecided customers to complete their purchase. If you enjoyed the discount offered by our coupons, we recommend that you checkout immediately as they have very limited validity.
How to use this discount coupon NIKE?
The NIKE coupon can appear in two ways, a code to enter in the shopping cart during checkout, or a specific link that applies an automatic promotion or redirects to a special offers page. Here's a walkthrough to understand how to use the discount coupon NIKE:
- click on "get coupon";
- copy (ctrl c) the coupon code and click "go to store";
- Some coupons are available in link format, so be smart, because when you enter the store you should realize the discount applied to the products;
- navigate to NIKE and choose the product you want. put it in the shopping cart, paste the coupon (ctrl v) into the field called "discount coupon" or "gift card";
- see if the discount was applied correctly. the best coupons expire soon, so we recommend finalizing your purchase.
- If you enjoyedTell everyone how you got a discount on NIKE!
What is a NIKE coupon code?
A coupon code from NIKE is a alphanumeric code that you use to get the discount on your order. These Coupon Codes are also called coupon code, promotional code, discount code, promo code or voucher. Webshops from around the world use these types of codes to give discount to their customers on certain products or orders.
How can I use a NIKE coupon code?
An action code or promotional code from NIKE Can be used in two ways. The first way is by simply clicking on "SHOW CODE", copy the code and paste it into the shopping cart of the webshop. The other way is by clicking on 'VIEW OFFER', you will then be redirected directly to the webshop and the discount will be applied automatically.
How do you find a couponcode at 1001couponcodes.ca? First of all, look for the desired store in the search bar at the top of this page. Are you looking for a particular product or brand? Then you can type it in the search bar. You can also find your desired webshop in our "SHOPS A-Z" or "CATEGORY" overviews. If you've come to our webshop page, choose a coupon code or offer you'd like to use.
- Copy the couponcode from NIKE by clicking at "SHOW CODE" or "VIEW OFFER"
- Does a coupon code appear? Then you can copy the code by clicking at the button "COPY"
- Does the modal not show a coupon code? Then you can click directly in the big blue button "VISIT NIKE
- On the NIKE website select one or more products and place it into the shopping basket. When you are finished, then have a close look at the basket. Just before the actual checkout, there is somewhere the option to enter an action code, promo code, voucher or coupon code. You paste (CTRL V) here the previously copied code and the discount is applied immediately.
- Please check if the discount has been applied correctly, as it may occur once you're just late and the coupon code has expired. It may also be that the coupon code is only valid for a particular product. In that case, you can just get a new coupon code from our website. It is therefore important that you read the terms of the coupon code.
- Successfully? Then share our Coupon Codes, promotional codes, promotional codes and offers with your friends and family, so they can also make use of additional discounts.
What are the current promo codes or offers available for NIKE in December 2022?
Currently, 5 promo codes and 15 deals available for NIKE:
Cyber Monday! 15% Discount Full Price Items + Free Shipping on $125+
15% Discount Sitewide For Members
Extra 25% Discount Sale Items
Members Save Up to 60% Off
How much can I save at NIKE?
In the last 30 days, 40 members have saved on average $235 OFF at NIKE.
How do I use NIKE coupons?
To use a NIKE coupon, copy the related promo code to your clipboard and apply it while checking out. Some NIKE coupons only apply to specific products, so make sure all the items in your cart qualify before submitting your order. If there's a brick-and-mortar store in your area, you may be able to use a printable coupon there as well.
How many NIKE online coupons are available?
There are currently 100+ NIKE online coupons reported by NIKE. These deal offers are available online, including 5 coupon codes. Today alone, users have collectively cashed in on 15 offers.
How to save money at NIKE?
You can save money at NIKE by using one of the current NIKE coupons from 1001couponcodes.ca. Right now, the most you can save is $235 off.
How long do NIKE coupons last?
The NIKE promo codes that are currently available end when NIKE sets the coupon expiration date. However, some NIKE deals don't have a definite end date, so it's possible the promo code will be active until NIKE runs out of inventory for the promotional item.
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