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2) Enhance SEO

The words and images you use in your description also go one step further in making your listings stand out, by increasing your SEO efforts and enhancing your position in eBay's search results.

3) Increase customer feedback

While a picture can tell a thousand words, it can also create unrealistic expectations that result in a 'product not as described' negative rating. The description enables you to provide detailed product information to ensure that shoppers receive the item they expect.

4) Assist with disputes or claims

In the case of an unhappy customer, your description can also assist with any disputes or claims, by evidencing the information presented to the customer at the time.

5) Enhance the customer journey

Finally, a winning eBay description enhances the customer experience by creating a professional look, providing easy access to policies, and making the journey to the 'buy' button as seamless as possible.

An eBay description template encapsulates all of these positives, helping you to create consistent eBay descriptions that sell more products time and time again.

The components of a winning eBay description template

So what does a winning eBay description template look like? Before we jump into three real-life examples of successful descriptions, let's consider the essential components first.

Your right to change your mind within 14 days

Buy from a business seller using an auction or the buy-it-now button, and Consumer Contracts Regulations also apply.

Under the regulations, buyers who want to return something they've bought online - even if they've just changed their mind - have 14 working days after the date of delivery to notify the seller. You'll be able to get a refund for the item plus the cost of the least expensive delivery option. If you chose a more expensive delivery, you'll have to cover the difference.

After cancelling your order you'll then have 14 days to send the item back, and may have to pay to do so. Read eBay's returns guide for more help.

If you're bidding on a rare Beatles album you've always wanted, or have finally tracked down that limited edition film poster you've been struggling to find, you can keep track of your auctions when you're out and about.

Instead of being chained to your computer to check how your auction bid is getting on, eBay's mobile app lets you keep tabs on items you're interested in, alerts you when auctions are about to close and allows you to place bids.

The app even has a barcode scanner to let you check the price of new purchases in store against its listings.

How to search for a seller on eBay

1. Click on the "Advanced Search" link to the right of the search bar on the eBay homepage. This will bring you to the advanced search screen.

2. Hit the "By Seller" link on the left side of the page.

3. Check the box that says "Only show items from" and then select the "Specific Sellers" bullet point.

4. Enter the seller's ID in the text box, and hit "Search."

5. If you don't know a seller's ID, you can find it by selecting an item that you know the seller has in his or her store. The seller's name will be on the right side of the page under "Seller Information." Select the name to be taken to a page that will display all the items that the seller has available for purchase.

Leaving feedback on eBay counts toward buyer and seller ratings.

Buyers rate sellers on service, pricing, customer service, product description accuracy, and product quality. Sellers rate buyers on payment speed and overall transaction satisfaction. Accurate feedback allows users to decide which accounts they want to do business with.

The eBay feedback feature allows users to leave feedback for multiple items at once or choose individual items one at a time. Some feedback ratings can be edited after submitting.

Here's how to leave feedback for buyers and sellers on eBay:

How to leave feedback on eBay for buyers

1. You can get to the buyer feedback from from My eBay or from the Sellers Hub. Navigate to one of these sections to begin.

2. Choose an item from recent orders and click "Leave Feedback."

3. Select the appropriate rating and add comments about your transaction. Click "Leave Feedback" to save and submit your feedback. Feedback left for buyers cannot be changed once submitted.

How to leave feedback on eBay for sellers

1. Go to "Purchase history."

2. Click the "Leave Feedback" button next to the item you would like to rate the service you received.

3. Add your rating for the categories displayed and any comments you might have for the seller. Click "Leave Feedback" at the bottom of the form to save. Feedback can be changed or updated later if needed, though you'll need to contact the seller.