Free registration

Microsoft Advertising includes a keyword planner, ad preview tool, and audience targeting features at no additional charge once you sign up. You can research search volume data, test how your ads will appear, and set up remarketing lists without paying extra for third-party research software

The Learning Lab offers self-paced courses covering search ads, audience targeting, and automated bidding. Complete the certification exams to get a Microsoft Advertising credential you can display on your profile or LinkedIn, with no fee for enrollment or exam attempts

Advertisers who maintain consistent campaign activity receive periodic promotional code offers by email based on their account history and spending patterns. These targeted credits are separate from new-account promotions and can be applied to existing campaigns through the billing section

Use the built-in import tool to bring your existing Google Ads campaigns directly into your Microsoft Advertising account. There's no fee for the transfer, and your ad groups, keywords, and extensions carry over so you can start running on Bing, DuckDuckGo, and Yahoo without rebuilding everything from scratch

The Learning Lab gives you unlimited access to self-paced modules covering search ads, shopping campaigns, and audience targeting. Pass the certification exam to earn a verifiable credential - no payment required for any of the course materials

Book a no-cost consultation with a Microsoft Advertising expert to help plan and optimize your digital ad campaigns