Ashley Furniture is bigger than you think
When you think of the biggest furniture brand in the country, names like Broyhill, Basset or Thomasville probably come to mind. Try to guess the biggest furniture retailer in the country, and maybe you come up with Rooms To Go, RH or Ikea.
In all of these choices, you would be dead wrong.
The biggest supplier and retailer of furniture in the country is a brand that may or may not be on your radar, but most certainly is for the American home furnishings buying public: Ashley. And with the recent opening of its 1,000th Ashley HomeStore, the company-unlike any other consumer product brands in the country-is the largest player on both ends of the product pipeline. It's as if Amazon made every product it sells, or if General Foods controlled every supermarket in the country.
Ashley is so dominant in what is still a highly fragmented furniture industry, that it remains one of the few consumer product categories in the country with a still-robust independent specialty store component and a supplier base that stretches from the hills of North Carolina all the way to China and Vietnam.
With some $5 billion in annual revenue and now with its thousand retail stores (most are franchises or licensees), Ashley has achieved something no other company has been able to do.
It's what makes Ashley's story and modern positioning all the more remarkable. Privately owned by the Wanek family and headquartered in the wilds of Wisconsin, it seemingly would have been one of the most unlikely candidates around to have reached the pinnacle of the business.
Started in the 1970s as Arcadia Furniture in the town of the same name, Ashley was originally a hole-in-the-wall producer of cabinets and tables that sold its products through a Chicago-based sales agency called Ashley Furniture Corp. The two companies merged in 1982, but even then it was just a tiny player compared to powerhouses like Broyhill or La-Z-Boy. But from those modest (read: very modest) origins, Ashley started to do things few others were doing-and it generally did them better than anybody else in the business.
As early as 1984, when the vast majority of furniture was still made domestically, the company began setting up production overseas in Asia. At the same time, it invested heavily in modern American manufacturing facilities, leveraging the best of both worlds-not just figuratively, but literally-to become a low-cost producer. It also borrowed a page from another rapidly growing American company, Walmart, by focusing on logistics and supply chain technology in a way that was still largely foreign to the furniture business. All the while, Ashley was expanding its product line, first into bedroom, then dining, and eventually into leather and upholstery. It created a sub-brand called Millennium that featured a proprietary finish, and built that business into a state-of-the-art plant in Wisconsin.
Under Ron Wanek, who was later joined in the business by his son Todd Wanek, the company continued to expand. Unlike competitors such as Furniture Brands or La-Z-Boy, its growth was internal rather than through acquisitions. In 1997, Ashley entered the retail side of the business with its first Ashley HomeStore in Anchorage, Alaska-perhaps to keep it away from the prying eyes of competitors who were curious to see what the company was up to next. The first international store, located in Japan, followed three years later, at the same time as the company continued to invest in Chinese manufacturing facilities.
By 2005, Ashley proclaimed itself the largest manufacturer of furniture in the world; at the time, its store count had grown to 200. Many were, and continue to be, operated by conventional furniture retailers who set up freestanding Ashley units adjacent to or nearby their existing full-line stores. Two years later, in 2007, Ashley announced that it had supplanted Walmart as the largest retailer of furniture and mattresses in the country, a ranking it continues to hold today by a wide margin.
Over the past decade, the achievements have kept on coming: plants in Vietnam, entry into the mattress and outdoor furniture businesses, significant philanthropic initiatives, more overseas expansion of its retail fleet, and a next-day-delivery program. All have been under the watch of Todd Wanek, who became CEO in 2002 and is credited by many in the industry for the company's unparalleled success.
And while rumors surfaced a few years ago-on the front page of The Wall Street Journal, no less-that Ashley might go public, for now it remains in private hands. One of the reasons stated for remaining private was the family's belief that there were many more opportunities out there yet to be taken advantage of. What would they be? 'I don't know,' Jerry Epperson, a leading industry analyst, recently wrote at Furniture Today. 'But I bet the folks at Ashley do. They study and analyze our market like no other company, looking for new ways to leverage its industry leading logistics and technology.'
What is a Ashley HomeStore discount coupon?
At 1001couponcodes.ca we believe that getting a discount is much more fun! So we offer the best discount coupons Ashley HomeStore for free. Together we also provide special offers, links, exclusives and many promotions totally at no cost to you.
On our coupon site you can find Ashley HomeStore special offers and deals Ashley HomeStore, plus thousands of offers from the largest and best online stores in Canada and the world, we filter only the most trusted stores with good customer service. We also check out store specials and make them available to our most special readers. You can make your purchase at Ashley HomeStore and get a discount using the Ashley HomeStore discount coupons that we update daily.
We usually highlight coupons that are valid for the entire store, in percentage and then fixed value.
Our goal at 1001couponcodes.ca is to follow the whole internet and publish on this portal all the savings opportunities when it comes to buying, either in the form of discount coupons or event offers. Through discount coupons, our readers get exclusive discounts on their purchases at Ashley HomeStore and thousands of other establishments. Our site is free, here nobody pays anything to use a discount coupon!
The Ashley HomeStore discount coupon (also known as a voucher, gift certificate, discount voucher, promotional coupon, discount code, or promo code) are codes used by online stores to convince undecided customers to complete their purchase. If you enjoyed the discount offered by our coupons, we recommend that you checkout immediately as they have very limited validity.
How to use this discount coupon Ashley HomeStore?
The Ashley HomeStore coupon can appear in two ways, a code to enter in the shopping cart during checkout, or a specific link that applies an automatic promotion or redirects to a special offers page. Here's a walkthrough to understand how to use the discount coupon Ashley HomeStore:
- click on "get coupon";
- copy (ctrl c) the coupon code and click "go to store";
- Some coupons are available in link format, so be smart, because when you enter the store you should realize the discount applied to the products;
- navigate to Ashley HomeStore and choose the product you want. put it in the shopping cart, paste the coupon (ctrl v) into the field called "discount coupon" or "gift card";
- see if the discount was applied correctly. the best coupons expire soon, so we recommend finalizing your purchase.
- If you enjoyedTell everyone how you got a discount on Ashley HomeStore!
What is a Ashley HomeStore coupon code?
A coupon code from Ashley HomeStore is a alphanumeric code that you use to get the discount on your order. These Coupon Codes are also called coupon code, promotional code, discount code, promo code or voucher. Webshops from around the world use these types of codes to give discount to their customers on certain products or orders.
How can I use a Ashley HomeStore coupon code?
An action code or promotional code from Ashley HomeStore Can be used in two ways. The first way is by simply clicking on "SHOW CODE", copy the code and paste it into the shopping cart of the webshop. The other way is by clicking on 'VIEW OFFER', you will then be redirected directly to the webshop and the discount will be applied automatically.
How do you find a couponcode at 1001couponcodes.ca? First of all, look for the desired store in the search bar at the top of this page. Are you looking for a particular product or brand? Then you can type it in the search bar. You can also find your desired webshop in our "SHOPS A-Z" or "CATEGORY" overviews. If you've come to our webshop page, choose a coupon code or offer you'd like to use.
- Copy the couponcode from Ashley HomeStore by clicking at "SHOW CODE" or "VIEW OFFER"
- Does a coupon code appear? Then you can copy the code by clicking at the button "COPY"
- Does the modal not show a coupon code? Then you can click directly in the big blue button "VISIT Ashley HomeStore
- On the Ashley HomeStore website select one or more products and place it into the shopping basket. When you are finished, then have a close look at the basket. Just before the actual checkout, there is somewhere the option to enter an action code, promo code, voucher or coupon code. You paste (CTRL V) here the previously copied code and the discount is applied immediately.
- Please check if the discount has been applied correctly, as it may occur once you're just late and the coupon code has expired. It may also be that the coupon code is only valid for a particular product. In that case, you can just get a new coupon code from our website. It is therefore important that you read the terms of the coupon code.
- Successfully? Then share our Coupon Codes, promotional codes, promotional codes and offers with your friends and family, so they can also make use of additional discounts.
What are the current promo codes or offers available for Ashley HomeStore in August 2022?
Currently, promo codes and 6 deals available for Ashley HomeStore:
10% off any order with Email Sign Up + Free Shipping
Shop the Latest Deals!
Up to 71% off Dining Room Sets + Free Shipping
Up to 76% off Sale Lighting + Free Shipping
How much can I save at Ashley HomeStore?
In the last 30 days, 5 members have saved on average 76% OFF at Ashley HomeStore.
How do I use Ashley HomeStore coupons?
To use a Ashley HomeStore coupon, copy the related promo code to your clipboard and apply it while checking out. Some Ashley HomeStore coupons only apply to specific products, so make sure all the items in your cart qualify before submitting your order. If there's a brick-and-mortar store in your area, you may be able to use a printable coupon there as well.
How many Ashley HomeStore online coupons are available?
There are currently 100+ Ashley HomeStore online coupons reported by Ashley HomeStore. These deal offers are available online, including coupon codes. Today alone, users have collectively cashed in on 6 offers.
How to save money at Ashley HomeStore?
You can save money at Ashley HomeStore by using one of the current Ashley HomeStore coupons from 1001couponcodes.ca. Right now, the most you can save is 76% off.
How long do Ashley HomeStore coupons last?
The Ashley HomeStore promo codes that are currently available end when Ashley HomeStore sets the coupon expiration date. However, some Ashley HomeStore deals don't have a definite end date, so it's possible the promo code will be active until Ashley HomeStore runs out of inventory for the promotional item.
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