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LOYALTY PROGRAM
The need to understand, connect and engage with customers is deeply important to Indigo. The company's plum rewards program reflects the strong focus placed on generating long-term engagement from its best customers. Indigo's plum rewards program includes two tiers: plum, a free points-based tier; and plum PLUS, a fee-based tier that allows members to accumulate points, save 10% more on almost everything, and enjoy free shipping every day.
Both levels of the program offer members the opportunity to earn points faster by taking advantage of bonus point promotions and targeted promotional offers. Among other exclusive offers, members can enjoy invitations to special events, early access to sales, and recommendations for inspiring books and products.
BOOKS AND EREADING
Books and book products are the company's flagship products, with approximately 15 million book titles available online and a small assortment curated in-store. The company continues to support eReading through the Kobo service on a variety of devices available to Canadians. Indigo customers can find eBooks at indigo.ca, which takes them directly to the Kobo website for purchase.
GIFTS AND LIFESTYLE
Indigo is a unique destination for gifts that touch the heart, mind and soul. The company continues to develop and expand its unique gift and lifestyle merchandise as part of its focus on providing customers with increasingly meaningful and life-enriching merchandise, helping them live life with intent while improving operating margins .
INDIGOKIDS
The mission ! ndigoKids ® is committed to supporting parents and is dedicated to the intellectual, social, physical and emotional well-being of children, with a focus on books, special toys and children's clothing and bedroom decor through the launch of our private brand Wonder Co ™ and Mini Maison ™. The company currently offers the IndigoKids experience across all 89 large format locations. An even wider range of books, toys, birthday gift ideas, and bag essentials is also available online at indigo.ca. Indigo is proud to be the exclusive American Girl ® retailer in Canada. Today, Indigo operates six specialty American Girl boutiques across Canada and is now selling its entire range of American Girl products online at indigo.ca.
INDIGOBABY
At Indigo, providing the best brands, products and books for the little ones has always been part of history. IndigoBaby® offers a wide variety of clothing, bath, food, nursery, home decor, plush and toys, with an expanded range of parenting equipment, furniture and items available online at indigo.ca. In May 2019, the company launched its own IndigoBaby Registry, which offers new and future parents, family and friends the opportunity to create and/or purchase a registry of all essential baby items.
To support the Indigo Love of Reading Foundation, Indigo and the Foundation have partnered to donate 1% of net income from each baby and children's book sold online and in stores to communities with special needs.
In the fall of 2021, Indigo will showcase 12 brands in the Mini Marché shop-in-shop experience - in an effort to support local Canadian businesses in the infant and toddler industries, IndigoKids launched a program to bring innovative and unique brands to our customers. clients prioritizing businesses led by women, led by BIPOC, LGBTQ2+, sustainable and philanthropic.
